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To reinforce the Business Development team, UNICS Plc is seeking applications from full-time suitable candidates for the Position of a COMMUNITY MANAGER who will be ready to work at the Head Office in Yaounde.
Overall Responsibility:
The COMMUNITY MANAGER is a key role in the communication strategy of UNICS Plc. The incumbent is in charge of the management of the community of customers, prospects and influencers on social media and online platforms.
Objectives of the Community Manager:
- Traffic and Visibility: Create content that can be easily shared on social media and which can reach a great number of people. Optimize traffic and visibility of the enterprise on social media;
- Image Building: Reinforce the corporate identity of UNICS Plc and improve the image of UNICS Plc;
- Build Customer Loyalty: Build loyalty from customers by creating a relationship of trust with them; Improve user engagement with the brand. Acquire new customers by putting in place customer acquisition tools. Develop the community of customers, prospects and influencers;
- Reporting: Generate qualified leads for sales teams. Measure the results and optimize the communication strategy
Essential Tools:
- Community management tools (Hootsuite, Sprout Social, etc)
- Performance analysis tools (Google Analytics, Facebook Insights, etc)
- Content creation tools (Canva, Adobe Premiere, etc)
Key Responsibilities:
In order to successfully achieve the purpose of this role, the position holder will:
- In-depth knowledge of social media and online platforms: Good computer knowledge; Understanding of the different functionalities and algorithms of each social media platform, in order to better utilize each available tool
- Writing and creative skills: Capacity to create an attractive content, engaging and pertinent enough to attract and retain new users.
- Analytical and synthetic skills: Ability to interpret data and results to ensure communication strategic optimization. Be dynamic, be able to manage stress and work under pressure.
- Ability to work in a Team and to Manage Projects: Be capable of collaborating efficiently with the other teams of UNICS Plc, notably the commercial, marketing and communication teams; Have good interpersonal skills; be dynamic, be able to manage stress and work under pressure; Be hard working and very organized.
- Create content (writing articles, graphic creations, photos, videos, interviews, etc ) and share them on the social media platforms of the enterprise
- Manage the community and generate traffic on the pages of UNICS Plc
- Moderate/respond to comments and requests (private messages) of customers and internet users
- Generate customer relationship (after sales service) on the social media platforms: react to complaints and claims of customers.
- Organize events on the social media platforms: online events (live); games, contests, quiz, etc
- Ensure a sectoral competitive intelligence and follow up of market trends
- Set and implement social media and communication campaigns to align with marketing strategies
- Provide engaging text, image and video content for social media accounts
- Respond to comments and customer queries in a timely manner
- Monitor and report on feedback and online reviews
- Organize and participate in events to build community and boost brand awareness
- Coordinate with Marketing, PR and Communications teams to ensure brand consistency
- Liaise with Development and Sales departments to stay updated on new products and features
- Build relationships with customers, potential customers, industry professionals and journalists
- Stay up-to-date with digital technology trends
Experience Requirements:
- Have at least a Bachelor’s Degree in Communication, Marketing, Digital Communication, Journalism or other equivalent professional studies.
- Bilingual: Exceptional ability to communicate in English and French verbally and in writing, with good presentation skills.
- An experience in Microfinance or banking sector would be added advantage
- An experience in social media management or digital communication would be an added advantage.
- An Organizer or Manager of events is an added advantage.
If you have what it takes to be the COMMUNITY MANAGER, please submit your motivation letter and curriculum vitae via: humanresources@unicsgroup.com not later than the 23rd July 2024.
🌐 Site web : unicsgroup.com
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